Atlanta’s Female Business Leaders Share Top 5 Pandemic Pivots

The pivots these leading business women describe may have come about as a response to an immediate threat, but they represent more than mere crisis management.

By Meredith Moore

It isn’t the year any of us expected as we entered 2020. The pandemic has disrupted so many aspects of our lives that it’s hard at times to remember what “normal” looked like. But successful women have always faced a balancing act; their talent for combining innovation and consistency in just the right amounts — and with grace, no less — is an inherent element of their skillset, and one that helps qualify them for the senior leadership roles they hold.

This year, I have been privileged to learn about different ways such women have pivoted to meet the unexpected challenges of a pandemic-driven world. My 2020 passion project has been hosting a series of luncheons for Atlanta-based women in senior leadership roles from a variety of professional settings: Fortune 500, entrepreneurial and government.

The conversations are invariably fascinating, with diverse guest lists and a varied assortment of topics. But no matter what else we talk about, I always raise this question: How are you pivoting this year?